Networking Strategies: How to Work the Room Without Being in it
'Networking,' that good ol' corporate term which, more often than not, sends shivers down your spine. It can create these internal pressures of being suited and booted, working your way through a sea of strangers, making uncomfortably intense eye contact, with an unprecedented amount of social energy. But in today's remote landscape, networking doesn't just have to be putting yourself in physically crowded rooms.
There are several strategies you can use to work the room without being in it. This can be particularly useful for individuals who prefer a more low-key approach, after all we are all humans with varying preferences and strengths. Forcing yourself to attend traditional networking events can be stagnating and overall unproductive, if that is not your preferred style. As we assert at Evolve, you are a human before you are an entrepreneur!
So, whether you’re a solopreneur looking for a cofounder or an entrepreneur who is expanding your business and needs a mentor, consider these strategies.
1. Social Media: LinkedIn
LinkedIn can feel intimidating or like another social media platform to get lost in, but it really does work wonders for making connections in relation to your industry. Start by making sure your profile is optimised. What does that mean?
Create a profile complete with a clean headshot & descriptor in the 'About' section which expresses your interests, experience and ambitions. Think of it as your own business card.
Optimise being searchable by adding your role and industry in your profile header.
Follow and create professional connections with those who are not just within your network - but those with experience in your desired industry or field. E.g if you are keen to learn more about 'Sales' for your startup, then follow someone who has outlined expertise in that.
Human connection! Send personalised notes to those who you are looking to connect with. A little message outlining how you saw their profile, explaining how you would like to connect - it can be the conversation starter to get you closer to unlocking a valuable insight from them.
Curating a standout personal brand on LinkedIn can also feel like a weighty task to add to the ever-growing pile of things to do. Whilst it is a great asset to have as an entrepreneur, starting off by engaging and liking articles and thought pieces from other creators can be a start.
2. Professional Online Communities
Industry-Specific Forums and Groups:
Facebook Groups: Participate in professional groups on Facebook, sharing insights and asking questions.
Join Slack Channels: Many industries have Slack communities where professionals share knowledge and network - these active communities are a great way to find people to validate your idea, test your product or find access to funding and mentors.
Join Platforms: Participate in mentorship programs through platforms like MentorCity or LinkedIn Career Advice or The Neighbourhood at Evolve.
3. Virtual Events and Webinars
Attend Webinars and Online Conferences:
Active Participation: Ask questions and engage in discussions during webinars. Usually, they have an embedded virtual networking element - for example a chat function which allows people to share their professional profiles and details for further conversation.
Follow up! Reach out to the speakers and participants on LinkedIn or via email. Don't be afraid to cold email people and initiate those important conversations.
Above all, Mindset.
Be Genuine: Authenticity builds stronger, more meaningful, deeper connections. Cultivate your approach from a genuine place of interest in others and their experience. Successful networking isn't just about a means to an end.
Follow Up: Consistently follow up with new connections to keep the relationship active. After initial meetings, follow up with a thank-you note or a message to continue the conversation and solidify the connection.
Provide Value: Focus on how you can help others, whether through sharing knowledge, helping, or making introductions. Aim to contribute positively to your network, which in turn will create goodwill and reciprocity.
Optimism: Approach networking with a positive outlook, seeing it as an opportunity for growth and collaboration. Believe in the value you bring to the table and approach interactions with confidence.
Respect Boundaries: Be mindful of people’s time and privacy when reaching out. Building meaningful relationships takes time, so be patient and allow connections to develop naturally.
Persistence: Don’t get discouraged by setbacks or rejections; keep putting yourself out there and continue to engage.
By leveraging these strategies, you can effectively "work the room" and build a strong professional network without being physically present.